5 Off-Page SEO Techniques to Build Backlinks
by: Malik Usama
Search Engine Optimization or SEO is very important if we want to get organic traffic from search engines.
What is SEO?
SEO is a technique which search engines require that sites must optimize properly, so they appear high in search results.
There are 2 types of search engine optimization or SEO.
- On-Page SEO
- Off-Page SEO
Both have their own importance if we want to increase rankings in search results.
As the title describes, I will only mention off-page SEO techniques. These are the best tactics to get high-quality backlinks in a scalable way.
5 Ways to get Quality Backlinks
I will mention following ways in this article,
- Guest Posting
- Broken Link Building
- Forum Posting
- Article Submission
- Social Media Sharing
Let’s discuss them in detail.
1. Guest Posting
This is one of the oldest link building strategies and is still popular. Google loves contextual backlinks and guest posting is the best way to get them.
But the question is, how to do Guest Posting?
First, you have to search for sites which accept guest posting. Before doing guest posting, keep these things in mind:
- Always do niche related guest posting
- Choose sites which have DA of 15+
- Pick those sites which have spam score of under 2
2. Broken Link Building
This is the advanced link building technique and probably the difficult one. In this, you have to search for broken links in your niche related sites.
After finding broken links, either write a similar content on your site or if you already have the content then ask the site owner to fix the broken link.
Chances are fifty fifty, but if you can fix the broken link with your link then you cannot imagine what you have got. You have a Gold, yes, it is a very high-quality link, and this will boost your rankings like a rocket.
3. Forum Posting
Forum Posting is a very notorious way of link building due to huge spam in past few years. Use this technique very carefully as with this technique you can still build high-quality backlinks. Not only this, but you can also get traffic.
Search for high-quality forums in your niche and post on discussions when and if needed. The biggest mistake site owners make, they add their links in signatures, do not do this as it comes under spamming.
The requirements for a quality forum are same as for the guest posting. I have already mentioned them above.
4. Article Submission
Most people confuse this technique with guest posting. But there is a huge difference between both. In the guest posting, you have no control over the post but in article submission, you have full control over the published content.
These are public domains where anyone can create accounts and publish articles. Some approve articles instantly and some approve after reviewing.There are hundreds of such sites, above are just a sample.
5. Social Media Sharing
Google has officially announced that they take social signals as a ranking factor. If Google considers them, then we must focus on this.
Share your site on social media and ask your friends and family members also to share your site on their profiles. Doing so increase the social strength of your site.
Some popular social media sites are:
Although there are many techniques to build backlinks, I have mentioned some of the most useful and easy techniques. Apply them carefully and build quality backlinks. Always keep in mind, quality matters than quantity. Google is very smart nowadays so do not cheat Google.