By Godfrey Olukya 30-1-2017
Kwese TV, Africa’s newest satellite network has today started broadcasting in 3 countries on the continent, Kwese management has said today in a statement.
”The Kwese Network’s Pay-TV satellite service started broadcasting today, beaming Kweses full suite of superior entertainment and sports programming to households in Ghana, Rwanda and Zambia, which make up the initial phase of the Kwesé TV roll out across Africa.” the statement said.
According to the management of Kwese, other countries which will also benefit from the broadcast will be announced soon.
”Viewers in Rwanda, Zambia and Ghana can now access Kwese TV via Kwese’s own satellite and set-top-box (decoder) available at leading retailers.” the statement added.
It added on that the TV has launched with a full-suite of top-shelf content which is unprecedented for a new broadcaster. The TV introduces some fantastic entertainment programming to the mix including some exclusive, first-to-market content as well as original programming.
In addition to great content and its multi-platform, multi-screen broadcasting model, Kwese’s key difference from other pay TVs is its innovative payment options that offer flexibility and convenience. It offers a ‘pay-as-you-watch’ service that enables viewers to purchase three or seven day passes to its full programming bouquet so they never have to miss out on trending sports or entertainment programming. These payment options, which turn the traditional pay TV model on its head, provides unparalleled access to premium programming at an affordable price. The monthly subscription option, which gives subscribers access to the full suite of Kwese TV programming, is available at an astonishing $25 (USD) per month excluding VAT!
Commenting on the launch, President and Group Chief Executive Office Joseph Hundah said, “We are a dynamic, young company built to respond to the way audiences want to access and consume content, whether you subscribe for the full Kwese TV bouquet, watch amazing sports programming free-to-air or choose to watch TV on the move, we aim to be the first choice for viewers all over Africa by bringing them the best in programming, at an affordable price making it accessible to more people than ever before,” says Hundah.
Recognizing the diversity of its potential audience, Kwese has focused on meeting their common need for engaging and relevant content that is accessible and affordable. Its multi-platform offering cuts across linear, mobile and digital, making content accessible though free-to-air TV, mobile applications, web streaming and pay (linear) TV.
This launch marks the extension of the Kwese TV brand, which has already been in the market through its free-to-air channel Kwese Free Sports, its two premium sports channels KS1 and KS2, the Kwese App and the Kwese Sports (dot) com digital platform.
“The launch of Kwese TV completes the story we started telling 18 months ago. We have spent the past few months building this diverse media company which will showcase the very best in international content and act as platform to showcase the best that our continent has to offer. Kwese TV promises to engage and entice through our unique mix of channels and programming,” concludes Hundah.
END
